The 2% rule in real estate in Las Vegas is that, when looking for a property that you plan on renting, the rent you should reasonably expect to be able to charge should be 2% of the total cost of purchasing the piece of Las Vegas real estate. The reason this rule of thumb exists in the Las Vegas real estate community is because it helps you calculate the minimum rent you’ll need to charge to get a reasonable return, especially when you’re paying interest on a mortgage and considering taxes and maintenance costs. However, 2% isn’t necessarily a concrete number; there are people who argue that 1% is more reasonable and more realistic, but shooting higher doesn’t hurt unless you fail to fill a vacancy long term as a result of high rent.